Minor premise: There are imitable variations among cultural creative ideas. Some variations make such cultural creative ideas easy to be accepted by people, which is reproductive superiority. Some variations make such cultural creative ideas difficult to be denied, which is survival superiority. The opposite variations is inferior variations.

Conclusion: The superior variations of cultural creative ideas are easy to be accepted by the public and exist for a long time, while the inferior variations of cultural creative ideas are easy to be eliminated.

Before the appearance of word, the imitation of cultural creative ideas was direct imitation through language. After the appearance of writing, there are still many direct imitation, but most of imitation is not direct, based on words and symbols. People's ability to accept cultural creative ideas is limited, which is very prominent in the era of information explosion. In ancient times, the amount of information is not large, but the working people's cultural level is very low. The reproductive ability of cultural creative ideas has long exceeded the public's ability to accept. Similar to the unknowable theorem of the human world, cultural creative idea also has an unknowable theorem: the vast majority of cultural creative ideas that has ever appeared can not be understood by people.

(2) The Principle of Survival Struggle of Cultural Creative Ideas:

Fact 1: People's ability to accept cultural creative ideas is limited;

Fact 2: Cultural creative ideas increase and be reproduced faster and faster;

Conclusion: Most cultural creative ideas cannot be accepted by the public.

Commodity innovation belongs to cultural creative idea. Britt's theorem, proposed by British advertising expert S Britt, points out that the commodity is not advertised, just like a girl delivering a lovely glance to a young man in the dark, and only she knows.

(3) The Principle of Generalized Evolution of Cultural Creative Ideas:

Major premise: The superior variations of cultural creative ideas are easy to be accepted by the public and exist for a long time, while the inferior variations of cultural creative ideas are easy to be eliminated.